Challenge
Expert articles were frequently cited, but the new AI-search product did not appear in high-intent recommendations.
GLOBAL BENCHMARK PRACTICE
Digital marketing and search technology | Global SaaS
Semrush: Moving from cited content to AI product recommendations
This is a sourced public case study, not a Negency client engagement.
Approach
The public case created an informational-to-purchase prompt library, monitored presence and recommendation position, and systematically updated owned and third-party signals.
Reported outcome
Within 60 days, AI Share of Voice increased from 13% to 32%, a 146% increase.
Relevant Negency capabilities
GEO baseline, prompt portfolio, buyer-intent GEO, third-party signal governance, competitive share monitoring
PUBLIC SOURCE
Semrush for Enterprise
Figures are from the public case and are not Negency project results.