Roche: Building trusted and accurate medical brand understanding in AI search

This is a sourced public case study, not a Negency client engagement.

Challenge

Medical information requires accuracy, authority, and traceability, while one-sided AI descriptions of cost, complexity, and capability also need correction.

Approach

The public case covered 1,500 core prompts across several AI platforms, analyzed sources, sentiment and positioning, and strengthened authoritative third-party evidence.

Reported outcome

Within three months, AI Share of Voice exceeded 63%, while 97% of brand-related answers were positive or neutral.

Relevant Negency capabilities

Multi-model monitoring, specialist content governance, authority building, sentiment and misrepresentation monitoring, multilingual GEO

PUBLIC SOURCE

Semrush for Enterprise

The public page contains 63.7% and 67.3% variants, so this site uses the conservative expression “63%+”.

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